Brand & Growth
Brand Website and Marketing Stack for a Wedding Decor Studio
A brand, React website and full analytics and ads stack for a wedding decoration studio in Cazin, Bosnia and Herzegovina, launched in July 2026 with its first wedding already delivered.
- Client
- Anodia, wedding decoration studio, Cazin (my own co-founded venture)
- Year
- 2026
- Product language
- Bosnian
Scope of work
- Branding
- Web Design
- Web Development
- Analytics
- Paid Ads
Anodia is a wedding decoration and event design studio from Cazin. The studio needed a complete online presence from scratch: a name, a website that feels as considered as the decorations themselves, and a way to turn Instagram and Facebook attention into real, trackable inquiries from couples in the region and in the diaspora.
Brand
I started with the name. Anodia is built around one idea: one day that is worth the whole year (from the Latin "anno", year, and "day"). That idea became the tagline and set the tone for the whole site: calm, warm, handcrafted, and focused on the couple rather than on the decorator.
Website
I designed and built the website as a single-page React application. It walks couples through the studio, its services, a four-step process, a portfolio of real setups, a set of seven signature colour palettes for inspiration, a FAQ and an inquiry form. The hero uses a light canvas animation of falling petals, the portfolio is a swipeable gallery, and every palette ends with a call to request it.
Inquiry flow
The contact form is designed to qualify leads before the first conversation. Couples choose what they are interested in (venue decoration, ceremony, floral arrangements, inventory rental, personalised details, full decoration or advice), pick a budget range, and leave a phone or email and an approximate date. The form is protected with reCAPTCHA and delivers inquiries from the studio's own domain.
Measurement and ads
A beautiful site is not enough if nobody knows where inquiries come from. I set up Google Tag Manager, GA4 with custom events, the Google Ads conversion tag, the Meta Pixel and session recordings, together with Google Search Console and a Google Business Profile. On the paid side I set up Meta lead campaigns with separate audiences for the local region and for the diaspora.
SEO
The site is fully in Bosnian, with localised meta tags, Open Graph images for sharing, and LocalBusiness structured data so search engines understand who the studio is and where it works.
Content pipeline
To keep the portfolio consistent, I created a single photo editing preset and an automatic watermark on export, so every new setup photo matches the look of the site.
Outcome
The site launched in July 2026 and the first wedding was delivered and added to the portfolio.
